As someone who likes to stay grounded in her own reality, I had to do some research into finding brands implementing Augmented Reality into their marketing.

The Kerin text first provides the example of Google Glass, and explaining the concept of how they first marketed the prototype in order to gain feedback, fix, and deliver the final product to a wider audience. The text said how “sound video and graphics accessed through the screen created an augmented reality that overlaid the physical, real-world environment at the same time.” But because the prototype was so widely released, the public thought it…

Being in a Clinical Lab during the Covid-19 pandemic has shown me the continuous innovation afoot and the ability of companies to shift and adapt at an unprecedented speed.

Our lab has adopted several platforms for the diagnosis of the novel SARS-Cov-2 virus. For this blog, I will assert the argument that this novel virus has in itself created a new market, defined in the Kerin text glossary as “people with both the desire and the ability to buy a specific offering.” Healthcare settings need modes of testing for the patients, and must look to a variety of diagnostic companies…

As a laboratory healthcare worker during this pandemic, wearing a mask for 8+ hours a day has not exactly been kind to my skin. In order to turn this issue around, I began the quest through a plethora of skin care treatment research to find a solution.

However it became a rabbit hole delving into the the amount of available brand name, generic, homeopathic ointments, creams, lotions, gels, and serums…all promising clearer skin.

This is a time where I looked at reviews, ingredients, and of course, price. I knew what I wanted in terms of basic components, but I also…

As a girl with Italian roots and busy schedule, my desire to find a satisfying tomato sauce for my basic pasta consumption was somewhat of a challenge…being used to the homemade blend (sauce or gravy…the debate continues for Italian-Americans) that my dad, or my grandma, or my aunt, or my great aunts make with their own recipe.

I’m meandering through the aisle of my local supermarket with my list of requirements…not too expensive, not too many preservatives, a good-sized jar but not too large that the contents will expire before I finish, and a decent taste. …

In this week’s prompt we are writing what we notice about Godin’s approach to marketing that is disruptive to the more traditional viewpoints cited in the Kerin text.

First off, the presentations of material in a way represent the differing perspectives; the Kerin material is a text book with visual aids, diagrams, scenarios and supplemental quizzes, whereas Godin’s is part storytelling, part conversation, part quasi-inspirational lines that engage the reader. The traditional approach to marketing involves seeing your target market as a collective, and analyzing them objectively as a group where people share the same characteristics . Godin’s disruption stems…

How does the increased use of bots affect our job as marketers?

Today…COVID, social distancing, video calls and dating apps…and my family expects me to go on a date and stand within six feet of a man? Absolutely not. And next…you’re going to tell me as I scroll across a profile that has man holding a fish…I have to think he’s real? That’s gotta be the real Bot.

Dating apps aside, the concept of bots had me wondering what other facets these fake accounts have influenced. This week’s class prompt asks us to think about how bots and fake accounts…

Books and Nooks and Supplies oh my!

If you are like me, one of the up sides to a Summer quarantine day was picking a book off of my much-to-small shelf, heading to the outdoor rooftop with an iced tea in tow, sitting on a towel and opening up to a new chapter of my latest selection. Pouring through a new book from your favorite author, the hours go by as your eyes run through the words following the characters, actions, emotions, and adventures. As you come close to the conclusion of your mental journey, you are in anticipation of…

This Lab Rat really has no background in marketing, so blogging makes me feel a bit like Alice as she comes across her rabbit hole into a new world of adventure. As someone who spends most of her time working with organisms invisible to the naked eye, I have to use identification tools (microscope, Maldi-Tof, Vitek Identification Systems, PCR instruments) to make known what was originally suspect. Marketing may be understood as something that is truly ubiquitous, but often reaches audiences at a subliminal level, still taking an effect but not completely obvious to the consumer. In contrast to the…

Melina Puzino

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